Who wants to be a shoe designer: June 2016

Value proposition and brand promise

When you offer your customers an unrivalled value driven by three key pillars:

• Customized shoes to reflect your customer's personality

• An unparalleled range of options allowing for truly unique shoes.

• Trendy materials & models; allowing your customers the possibility to be leading edge in shoe fashion

• Always high quality products

• Competitive prices.

Remember always unique, custom made shoes that reflect your options, personality.

Photo credits -FG Shoes

Invest to achieve maximum.

Your ambition have to become the leader in custom made shoes in the mid range price segment. Customer co-creation and customized products are the biggest trends in fashion right now and a designer wants to be the first choice for customized shoes. Some designers first launch in the Nordics with the ambition to grow internationally. You have to be in depth experience from the fashion industry and are confident that will grow you into a sizable company.

Just as the designers wants it. This obviously requires some flexibility from the design, yet a cost efficient production set-up.

Your idea is to offer your customers high designed shoes but with a wide range of options such as; the color of the sole, the leather, material over the toe etc. the production with hence be standardized but each shoe different from the previous one.

Bespoke shoe making consists of two types of construction. Standard cemented construction or for the ultimate in tradition....hand sewn uppers to an insole using a hand feathered method on a welt. Some suppliers approaches but recommend hand welting as it guarantees a longer lasting life to your shoes.

Some shoemakers produces their own threads using a material called hemp. Hemp is fine cotton and the strength of the thread is determined by the shoemaker by adding more hemp which is hand rolled and waxed. This is painstakingly important to the finished product and is not a process commonly used by other craftsman.English oak bark or High quality sole leather from French hides for Men’s and for Women’s. All our welted work has hand stitched soles through an open channel.